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Weekly topics for "evaluate e-business models"
Week Topics Activity Read (before class)
1

Unit specification > NTIS

Presentation PowerPoint slides

E-business models overview:

  • Introductions
  • Learning needs assessment
  • Course and assessment overview
  • Project planning
  • Value networks
  • Towards the virtual organisation

Mini case study:

Dell - text pp 239-240

Activities in text Ch 1

Text: Ch 1
Chaffey, D. (2007),
Pearson Education

Course outline and
assessment guide

2

E-Commerce fundamentals

  • Business models for e-commerce
  • Revenue models

Activity 2.8, revenue models at e-business portals

Case 2.3 Zopa

Finalise selection of websites for evaluation of e-business models

Commence evaluation of e-business models behind three websites

Prepare to select three
websites for evaluation
of e-business models
in first assignment.

Read:
Evaluation of e-business models

Read: Business models on the Web
by Michael Rappa

Text Ch 1
Text Ch 2 pp 61-76

3

E-business infrastructure

 

  • Managing e-business infrastructure

Activity 3.5, assessing ISP performance

Case 3.1 Architecture new or hype

Discuss progress on evaluation of e-business models

Text Ch 2 and 3
4

E-environment

  • Economic and competitive factors
  • Innovation and technology evaluation

Activity 4.6, achieving legal compliance

Case 4.2 Globalisation

Discuss progress on evaluation of e-business models

Text Ch 4

 

 

5

E-business strategic analysis

  • Strategy process models for e-business
  • Porter's five forces model for the Internet
  • Value creation

First assignment due

Activity 5.1, selecting an e-business strategy process model

Activity 5.2, using portfolio and SWOT analysis to inform e-business strategy

Case 5.2 Sandvik steel

Finalise approval for selected e-business design project.

Read: e-business modelling report

Text Ch 5 pp 201-233

6

E-business strategic analysis

  • E-business strategic decisions

Activity 6.1, the supply chain for the B2B Company

Case 5.3 Boo Hoo

Case 6.2 Shell

Discuss progress on e-business design assignment

Text Ch 5 pp 233-262
7

Supply chain management

  • The value chain

E-procurement

  • E-procurement costs and savings

Activity 7.6, selecting an e-procurement supplier

Case 7.1 Cambridge consultants

Discuss progress on e-business design assignment

Text Ch 6 and 7

 

8

E-Marketing

  • Marketing communications
  • Online branding

Activity 8.5, applying branding concepts to the e-commerce site

Case 8.2 The new Napster

Discuss progress on e-business design assignment

Text Ch 8
9

Customer relationship management

  • Customer acquisition
  • Customer service excellence

Activity 9.3, delivering customer support on an e-commerce site

Case 9.1 Tesco.com

Discuss progress on e-business design assignment

Text Ch 9

10

holiday break

   
11

Analysis and design

  • Process modelling
  • Architectural design
  • User centred design

Second assignment due

Case 11.1 Dabs.com

Finalise approval for selected e-business infrastructure evaluation assignment.

Activity: find and compare Australian and UK legislation relating to accessibility to e-business services

Prepare proposal for
syndicate evaluation of infrastructure needed
at a selected point
in the value-chain

Text Ch 11
pp 499-540

12

Secure systems

  • Security design for e-business

Case 11.2 Building an eBusiness fortress

Discuss progress on e-business infrastructure evaluation assignment.

Text Ch 11
pp 540-569
13

Implementation and maintenance

Discuss progress on e-business infrastructure evaluation assignment. Text Ch 12
pp 570-605
14 Measuring and improving performance of e-business systems

Activity 12.7, create a measurement plan for the B2C Company.

Case 12.1 Amazon metrics

Discuss progress on e-business infrastructure evaluation assignment.

Text Ch 12
pp 605-628

15 Focus syndicate work on third assignment Discuss progress on e-business infrastructure evaluation assignment.

 

16

Oral presentation of third assignment

Third assignment due with
syndicate presentations

 
17

Management issues

Review and discussion of e-business models Text Ch 10
18

Course review and project feedback

Final results for competency achieved

Consultation for students requiring further feedback

Assessment re-submits due

Course reflection on personal application in workplace

Course completion for students with competency achieved

 
19

Final results for re-submits

   
20

Consultation week

   

Resources

AGIMO
Austrade
Libraries
Planning tools
Statistics data
Statistics models
Tutorials
Wharton
Wikispaces

Texts

Berenson, M.
Best, R.
Chaffey, D.
Cole, K.
Monger, B.
Summers, J.
Turban, E.