Home > Marketing course (BSBMKG502A & BSBSBM403A) > Weekly topics > Week 1
| Topic | Description |
|---|---|
| Discussion | Presentation - power point slides for week 1 |
| Discussion | Course outline - refer to printed copy - available on WebCT |
| Activity | Recognise current knowledge - related to class objectives Prepare to compare with new knowledge at end of class |
| Activity | Appreciate different views of marketing: Introductions - interests - why marketing? |
| Video | Divergent views on the role of marketing How many viewpoints can you see in the video? |
| Discussion | Importance of Marketing from:
Essential knowledge:
|
| Role play | "Marketing is not just advertising" Formulate questions that marketing managers need to ask. |
| Discussion | Share responses to the role play |
| Break | Short break |
| Video | CSR Focus question: How is brand image related to:
Look for answers in the CSR video. |
| Discussion | Discuss answers to focus question Appreciate essential knowledge:
|
| Case study | Case: "what is modern marketing really about?" Develop answers to case questions |
| Discussion | Prepare to share answers to case questions at next class |
| Review | Summary of essential marketing concepts |
| Reflection | Compare new knowledge with prior knowledge. Submit form for feedback and recognition of current knowledge |
| Readings | Prescribed reading to be completed before next class |
Links |
|
| BizEd CSR | Brand image and CSR case studies The activities at the end of the reading could form the basis of your major project. |
| Anita Roddick | Founder of The Body Shop (explore examples of CSR) |
| Bendigo bank | Bendigo bank communities (explore relationships with community support and brand image) |
